The fashion designer survival guide: start and run your own fashion business by Mary Gehlhar Table Of Contents Before you start The fundamentals The money Product development Fabric and materials Production Marketing and branding materials Sales Press and public relations The runway Copyrights and knockoffs Expanding the business Subject Management / Fashion merchandising / New business enterprises / Fashion designers Details Published New York : Kaplan, 2008 Language English Material xviii, 286 p. ISBN 1427797102 / 9781427797100