Advertising by design: generating and designing creative ideas across media by Robin Landa Table Of Contents What is advertising? The purpose of advertising Case study: youth reckless driving prevention Showcase: "gotta love it" / Tom Clark Subject Advertising / Creative ability in business Details Published Hoboken, N.J. : John Wiley & Sons, 2010 Language English Material xv, 271 p. ISBN 0470362685 / 9780470362686