🔒 PBRU staff / student
Attribution-NonCommercial-NoDerivatives — download and share only; no changes, no commercial use.
1.
DC.Title
Main title
Digital Business Management
2.
DC.Subject
Keyword
Digital-age business , Digital-age entrepreneurs , Strategic management in the digital age , Digital marketing strategies , Digital-age business investment , Ethics and responsibility in digital-age business
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DC.Subject.THSH
Thai subject headings
Business management , Business management – planning , Business – management
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DC.Subject.DDC
Dewey (DDC)
658.04 ธ212ก 2567
3.
DC.Description.Abstract
Abstract
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DC.Description.TableofContent
Table of contents
Knowledge of Digital-Age Business -- Digital Entrepreneurship -- Digital Business Management -- Strategic Management in the Digital Age -- Human Resource Management in the Digital Age -- Digital Marketing Strategies -- Accounting, Finance, and Investment in Digital Business -- Production and Logistics Management in the Digital Age -- Management Innovation for Entrepreneurs -- Law, Ethics, and Business Responsibility in the Digital Age -- Directions and Trends in Digital Business Management
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DC.Description.Note
Note
This book on digital-era business management draws upon the author's extensive experience in teaching, research, training, and organizational study. It compiles key concepts, theories, and principles relevant to managing businesses in the digital age—a landscape characterized by dynamic change and evolving environments. The book aims to enable a diverse audience—including students, executives, entrepreneurs, and professionals from both the public and private sectors—to understand and integrate these essential concepts and principles, ultimately facilitating effective practical application.The content covers a comprehensive range of topics, including: an overview of digital-era business; digital entrepreneurship; digital business management; strategic management in the digital age; digital human resource management; digital marketing strategies; accounting, finance, and investment in digital business; digital production and logistics management; management innovation for entrepreneurs; legal, ethical, and corporate responsibility issues in the digital era; and future directions and trends in digital business management.
- DC.Description.URL URL
4.
DC.Type
Resource type
Textbooks · Textbook of Management Science
5.
DC.Creator
Main author
Thanatmet Watcharapiboonwong
-
DC.Creator.Orgname
Organization name
Faculty of Management Science, Phetchaburi Rajabhat University
6.
DC.Publisher
Publisher
Phetchaburi Rajabhat University
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DC.Publisher.Place
Place of publication
Phetchaburi
7.
DC.Rights
Rights
-
DC.Rights.holder
Rights holder
This textbook is copyrighted by Phetchaburi Rajabhat University.
8.
DC.Date
Year of production
-
DC.Date.Created
Created
2024
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DC.Date.Issue
Issued
2 October 2026
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DC.Date.Update
Updated
2 October 2026
9.
DC.Format
Format
PDF document
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DC.Format.MIME
MIME type
application/pdf
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DC.Format.Extend
File size
8.42 MB
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DC.Format.Extend
Pages
480
10.
DC.Identifier
Resource code
TE-T-MS-001
11.
DC.Language
Language
TH
12.
DC.Rights
License
CC BY-NC-ND 4.0 — Attribution-NonCommercial-NoDerivatives — download and share only; no changes, no commercial use.
13.
DC.Audience
Access level
PBRU staff / student
Thanatmet Watcharapiboonwong (2024). Digital Business Management. Phetchaburi Rajabhat University.
Thanatmet Watcharapiboonwong. Digital Business Management. Phetchaburi Rajabhat University; 2024.
Thanatmet Watcharapiboonwong. Digital Business Management. Phetchaburi Rajabhat University, 2024.
